Collaboration and Influence for brand impact

Speaker : Ludovic POUILLY

In a World, increasingly defined by polarisation, co-operative partnerships that reach across the void have never been more pertinent, when they're done meaningfully. Those partnerships with influencers, catalysts of youth culture can be more than just hype. They are about merging expertise, creating innovation and making something unique. Let's deep dive into the key success factors and the relevant influence marketing model from identificatio, project management to story telling for successful Brand collabs. With over 25 years' experience working with international brands such as Heineken, Coca-Cola and Nike, and as a consultant to Adidas and other major global brands, Ludovic Pouilly will share his expertise through emblematic case studies, explain how to maximize the impact of collaborations, and outline best practices for authentically connecting brands to their audience. 

With over 25 years' experience working with international brands such as Heineken, Coca-Cola and Nike, and as a consultant to Adidas and other major global brands, Ludovic Pouilly will share his expertise through emblematic case studies, explain how to maximize the impact of collaborations, and outline best practices for connecting brands to their audiences in an authentic way.