At the heart of the 2024 International Sports Tourism Congress

View the thoughts of sports tourism experts 

A must-attend event to explore the future of tourism and sport, with inspiring perspectives from its experts. The International Sports Tourism Congress, co-organized by sport-guide.com,Union Sport & Cycle and EuroSIMA, is the annual meeting place for decision-makers, innovators and key players in the tourism and sports industries. The 2024 edition, held on October 7 and 8 at the Palais Beaumont in Pau, was marked by a rich mix of experience-sharing, forward-looking analyses and concrete strategies.

To extend these moments of exchange and inspiration,the organizers are offering a series of video capsules highlighting the thoughts and solutions offered by experts such as Nathalie Hénaff, Denis Ulanga and Jean-Louis Rodrigues. These videos explore a variety of themes, from environmental impact to event innovation and the development of responsible tourism.

Check out these captivating capsules on their official YouTube channel, and immerse yourself in the debates shaping the future of sports tourism.

 

Watch video clips of key speakers

 

2024 Sports Tourism Congress 

The International Sports Tourism Congress is an opportunity for decision-makers in the tourism and sports sectors from destination organizations, accommodation providers, equipment rental companies, service providers, the TECH sector and associations to share their experiences. Two days to understand the demand for sports tourism, grasp its successes and assess its potential. The annual event is co-organized by sport-guide.com, Union Sport & Cycle and Eurosima.

 

 

NATHALIE HÉNAFF (Olbia): What are the different forms of sports tourism? 

What are the expectations of the French in this area? What are the sector's growth drivers? Answers from Nathalie Hénaff, Associate Director of Olbia Conseil, co-producer of the study on the evolution of sports tourism commissioned by the French Ministries of Sport, Economy, Finance and Industrial and Digital Sovereignty, and the Pôle Ressources National Sport-Innovations. 

 

How can tourism companies reconcile environmental impact and economics?

Answers from Denis ULANGA, General Manager of Agence Départementale Tourisme 64. Every year, the Sports Tourism Congress brings together decision-makers from the tourism and sports industries to share feedback, data and build tomorrow's offer. International Sports Tourism Congress - October 7 and 8, 2024 (Palais Beaumont, Pau).

 

Why and how to build responsible sports tourism?

Answers from Emilie Roy, Marketing & Communications Director, Agence Départementale Tourisme 64, Alison Lacroix, Head of Outdoor Service Development, Rossignol Group, and Florent Marcoux, Executive Director Europe, Surfrider Foundation. 

 

What does the future hold for France's mountains?

Anne MARTY, President of Domaines Skiables de France and Deputy Managing Director of Altiservice, talks about the future of skiing and the responses required for each region. Julien GAUTHIER, President of the Commission Tourisme Sportif Union Sport & Cycle and Managing Director of Ski Company, illustrates a tailor-made mid-mountain strategy.

 

How to build a sustainable sports tourism event?

What's the role of the regions and their populations? Answers from Olivier BESSY, sports and tourism sociologist and author of books on the subject.

 

What opportunities does hosting the 2030 Olympic and Paralympic Games offer?

What indicators could be used to measure the mountains' commitment to a real transition? Christophe LEPETIT, Head of Economic Studies at the Centre de Droit et d'Économie du Sport, who worked on the impact studies for the Courchevel / Méribel 2023 World Championships, gives us his thoughts.

 

Is it easy to develop sports tourism events?

Feedback from Jean-Louis RODRIGUES, President of the European Surf and Action Sports Industry Association.

 

How can we think about sports tourism on a local scale?

Pierre-Louis Roucaries, deputy chairman of the Confédération des Acteurs du Tourisme and managing director of Mandelieu Destination, shares his analysis based on his experience in the field and his national meetings.

 

What is the Outdoor Mix Festival?

Founder Alexandre BESSEAU describes the positioning, the program and the results of an event that has come to energize an off-season in a landlocked region.

 

Why has FISE Montpellier changed its business model?

With what results? Answers from Baptiste PECOT, Project Manager at Hurricane, the event management group specializing in action sports.

What's Octave Tourmalet?

Rémy LAFFONT, its founder and former professional racer, describes this unique bicycle café in the Pyrenees.

 

What is the Vivez Sport platform?

What audience? What ambitions? Answers from Gérard BAUDRY (Pôle Ressources National Sport Innovations).

What is Terra Aventura?

How do you combine the spirit of play, micro-adventure and sport? Régine CASSAUCAU, Director of the Aspe Valley Tourist Office, tells you all about it.

 

 

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