THE OUTDOOR INDUSTRY ON THE MOVE: INNOVATION, SUSTAINABLE PERFORMANCE AND PROSPECTS FOR 2025

 

The outdoor sports industry is constantly evolving, and Outdoor Sports Valley (OSV) plays a key role in supporting innovation, sustainability and performance within the sector. Here's a roundup of OSV's latest news highlights.

 

THE WINNERS OF THE FRENCH OUTDOOR AWARDS 2025

On December 4, 2024, at ISPO in Munich, OSV honored four outstanding innovations at the French Outdoor Awards 2025:

• [Innovation Award] Villacampa - Pyrenees : Core+volution technology uses a new bio-based material and a unique 3D printing process to create lightweight, high-performance cores for boardsports products.
• [Startup Award] Kanyon : The Jerky Poulet Thaï model is the first 100% sourced meat-based nutritional source for sports.
• [Digital Award] Skiif : This application is the first GPS for ski slopes, dubbed the "Waze" of skiing.
• [Sustainability Award] Beal : Sunrise - Sunup are the world's first climbing ropes made from used tires.

 

These awards highlight the companies' commitment to developing innovative, sustainable solutions for outdoor enthusiasts.

To find out more about these innovations, read the full article!

 

OSV EXPLORE 2025: TRANSFORMING OUTDOOR SPORTS

OSV Explore is the event that brings together outdoor industry professionals to discuss strategic, environmental and social issues, 3 times a year. This unique event is designed as a space for exchange and inspiration, where industry players share experiences, explore innovations and reflect together on the future of the sector.

With a rich program of conferences and workshops around " disrupted marketing", the 2024 edition highlighted the importance of rethinking customer engagement and adopting bold strategies.

The 2025 edition has already been announced, with three strategic dates: March 13, June 5 and October 2, 2025. These events will explore changes in the sector and offer industry players the keys to innovation and adaptation.

In the meantime, why not (re)discover the experience of an immersive OSV Explore? The 2023 edition, dedicated to sustainable performance, is available for replay. A rich content to better understand how to reconcile innovation and environmental responsibility.

 Access the replays and find out more here

 

PUBLICATION OF THE 2024 OUTDOOR SPORTS INDUSTRY OBSERVATORY

OSV, in partnership with the Département de la Haute-Savoie, has published the 2024 edition of the Observatoire de la Filière des Sports Outdoor. This study offers a detailed overview of the industry, highlighting its significant contribution to the local economy, its international dynamism and its capacity for innovation.

The outdoor sports industry continues to evolve in a context of contrasts. On the one hand, growth is on the upswing, with 536 companies registered in 2024 (+2% since 2021), 1,270 brands (+8%) and a healthy increase in the market. Employment follows this dynamic, with 6,832 jobs, up 11%, and total sales of 5.74 billion euros, up 22%.

But this development is accompanied by economic tensions. The post-Covid legacy is still weighing on the sector, with high inventory levels cited as the main obstacle to growth by 39% of companies. Consumption, at half-mast, remains a major concern for 44% of industry players.

For a complete and detailed analysis, please consult the full Observatory report here.

 

These news items illustrate the ongoing commitment of OSV and its partners to supporting and energizing the outdoor sports industry, with a focus on innovation, sustainability and performance.