A video by Keep A Breast to make breast cancer prevention part of everyday life

 

To mark International Women's Rights Day, Keep A Breast Europe is launching a brand new animated video to raise awareness of self-cleansing.

Committed to breast cancer prevention for over 25 years, Keep A Breast Association unveils a creative and inclusive campaign focusing on a simple but vital gesture: self-palpation. With this colorful, playful and deeply human video, the association takes a new step forward in its mission to make prevention accessible to everyone, especially young women.

 

 

 

"With this video, we want to offer an accessible, inclusive and creative tool to enable everyone to get to know their bodies better and take an active role in their own health. Self-palpation is a simple but essential gesture , and it's time everyone got to grips with it. I hope that this animation, imbued with humor and diversity, will help to lift taboos and reach as many people as possible", confides Lorène Carpentier, CEO of Keep A Breast Foundation.

 

Entertainment for all generations

Narrated by the voice of Dr. Aïcha N'Doye, surgeon, senologist and singer with the group "Les Soignantes", the video takes on an even stronger dimension. A member of the association's Board of Directors, Dr N'Doye embodies both medical rigor and human commitment.

Available in three languages (French, English, Spanish), the clip is accompanied by a dynamic digital campaign featuring testimonials, infographics, interviews and a participatory challenge.

 

Art in the service of health

Directed by Laure Dorin, illustrated by Eloïse Heinzer, soundtracked by Théo Forstendicher and produced by Zeuxo Productions, this video is the fruit of a collaboration as talented as it is passionate. The video is aimed at a wide audience, but particularly targets young women. It breaks down taboos, makes information accessible and encourages everyone to take their health into their own hands.

 

About Keep A Breast

Keep A Breast Association is the European branch of the Keep A Breast Foundation, an international non-profit organization dedicated to breast cancer prevention. Since 2008, it has been taking action through art, education and practical tools such as its free self-palpation app, available on keepabreast.fr.